To help get those trees in the ground, the company partners with roughly two dozen conservation groups, including World Vision International, the Wildlife Conservation Foundation, and the Jane Goodall Institute.Īnd while Ecosia focuses on replacing original species, Van Midwoud’s job is really about reforestation. The numbers speak to that: Ecosia has planted more than 100 million trees. That may not seem like a lot, but as Kroll explains, “When you have a lot of people acting as a community, big changes can happen.”
ECOSIA IPHONE FULL
In early 2020, Ecosia dedicated a full day of search revenue to Australia as part of an ongoing campaign to reforest the damaged landscape.Įcosia says that for every 45 or so searches, it gets enough money to plant a tree. “We saw a lot of energy from people trying to help,” says Kroll. During August 2019, when wildfires were tearing through the Brazilian Amazon rain forest, downloads jumped twelvefold in a single day. Word is spreading, though not for ideal reasons. “There’s no real marketing department for trees,” he says. Ecosia founder Christian Kroll says that planting trees is one of the most effective ways to get carbon dioxide out of the atmosphere. Ecosia has already spent part of 2020 planting trees in lands scorched by the Australian bushfires projects in India and Tanzania will follow in the spring and summer. Since its founding in 2009, Ecosia has helped plant in Peru, Brazil, Senegal, Ghana, Tanzania, Madagascar, Morocco, and more-17 countries and counting. The organization donates 80 percent of its profits from search and display ads to conservation projects that plant trees all over the world. Ecosia is a search engine (powered by Microsoft’s Bing) and Safari extension with an eco-conscious twist.
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